I decided I'd do what I did with Direct Line when they did EXACTLY this same stunt: give them a chance to explain and redeem themselves.
While I appreciate than customers are now just dumb cash cows, and that customer relations are more a question of FAQs and automated helpdesks rather than talking to actual people, I want to believe that there is someone at swiftcover who still gives a shit.
Here's the email:
"Regarding my upcoming renewal quote: price has ballooned by approx 22% from 377.27 to 461.74 in one year. This does not compare favourably to previous years increase.
Admiral are quoting me 411.80 for identical cover. This represents an increase of just over 9%, which would contribute to a reasonable profit margin for your company and dividends for your shareholders.
If you can match this quote, I'll stay with you. If not, I'll walk.
I'm offering you a chance to impress me. A chance to do better than Direct Line did when they pulled a similar stunt a few years back.
Seriously, explain your quote. Match my figure. Or I walk."