No doubt you've heard of this company - they pitch themselves as directory enquiries for mobile phones. Although they don't give people's mobile numbers out, what they represent is an agglomeration of available information (trawled and bought) on people's mobile numbers, which they are then leveraging for profit.
What I didn't realise is that this miserable commercial proposition is based here in Reading. I'm not that surprised though, this is, after all, the home of a bridge design company who bribed governments and violated the oil-for-food scheme in Iraq when Saddam was still in power.
118 800 has to be eradicated. I suspect the public in the UK are doing a good job already: the company is very keen to be seen to be compliant with data protection so they have handily provided ways to declare yourself x-directory (like you should have to!!!) - either through their website or by texting a capital "E" to 118800 (you should receive a reply).
The problem is, their website has now been down for the best part of a week as thousands (hopefully millions) of angry mobile users deregister themselves.
I'd like to form a campaign to make this information as available as possible, and for every last active mobile number they have to declare itself x-directory: hopefully we can put these bastards out of business. How dare they buy our mobile numbers and then give them out to people we don't want bothering us - no matter what they claim, this "service" is not required. Your mobile is a very personal form of communication - you know who your friends are, their numbers are IN YOUR PHONE ALREADY - so why would anyone need this pile of crap from a bunch of sharks based in Reading, craphole of the universe?
Get yourself deregistered as soon as you can: keep an eye on the site. If it comes back up, I'll post a message.