Wednesday, May 30, 2007

Modern advertising - is anybody watching it?

Having spent a few weeks at home has given me a chance to catch up with the advertising around at the moment whileb hoovering, etc. yes, this is a bass player who does housework heh heh!

It's total pants, isn't it? (the advertising)

I mean, there are some tragic obvious bits like continuous wobbly camera to try to make it look like "real footage" (despite the fact that all modren camcorders have stabilisation), negative positivity (by that, I'm referring to ads which say the service provider doesn't do something obviously nasty like "talk down to you" - what company would, you morons?), a profusion of CGId nasties (domestos-you can keep putting different voices over that crap "bug" but it won't make that ad work).

I think even less people really take notice than we think. But this is another unaskable question, isn't it? We can't kill the advertising industry, so it just strides on, the money gradually drying up and everybody keeping their heads firmly planted in the cat tray...

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